| SCRIPT | VFX | PROPS / WARDROBE | AUDIO |
| MAGICIAN: Hi, sorry I’m late. I’m Mo…Mo the Magnificent. |
Rack, //m array, cloth on rack. Magician wardrobe | ||
| PURE REP: Oh…uh…hi. |
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| PURE REP: Now? (to camera) Hello! I’m here…or, I guess, we’re here to introduce you to the new FlashArray//m from Pure Storage. It’s the our next generation of all-flash array innovation. You might be wondering what the ‘m’ stands for? Well, first of all it’s for — |
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| MAGICIAN: Magic! |
Flowers | ||
| PURE REP:
— um, no. I was going to say Mmmighty performance. There’s nothing really ‘magic’ about it. Pure Storage engineers have designed and built it to be 50% faster than the previous FlashArray — |
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| MAGICIAN: MATH – emagical! |
Keyed out flying dove. | Fake dove. | Bird flapping. |
| PURE REP: Right. With the latest Intel Haswell processors and internal PCI NVMe networking, they’ve achieved breakthrough performance and delivered all the advanced software services built-in. |
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| MAGICIAN: You won’t. Believe. Your… |
Smoke bomb. smoke/steam | Small poof/explosion. | |
| MAGICIAN: …eyes! Oh. Dah!…Stinging. |
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| PURE REP: Well, you will believe your eyes when you’ve seen its modular scale and flexibility. |
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| MAGICIAN: Magnificent! |
Handkerchiefs | ||
| PURE REP: No need to worry about getting locked-in to an appliance design. |
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| MAGICIAN: Mystifying! |
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| PURE REP: The //m can expand online up to ½ Petabyte usable, and the chassis-based design makes the controllers and drives completely upgradable to improve performance and density over time. |
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| MAGICIAN: The Mysteries! of time… |
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| PURE REP: Nope, nothing mysterious. In fact, we’re excited to present… |
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| MAGICIAN: Oh, wait! Can you hang on a sec? |
Lights go out smoke |
Boombox, smoke machine. |
Breaker switch off. Drumroll |
| PURE REP: We’re proud to present… |
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| MAGICIAN: Mammoth! |
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| PURE REP: Many years of hard work. |
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| MAGICIAN: Monumental! |
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| PURE REP: Well, no it’s actually… |
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| MAGICIAN: And HERE it is! |
Pulls cloth down |
Cloth |
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| PURE REP: The //m is also for “mini” which means we’ve made it ultra-dense and packed 120TB of usable flash in 3U… |
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| MAGICIAN: More like ‘miniscule’ |
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| PURE REP: …it uses less than 1 kw of power – about the same as a toaster oven – and it connects up with only 6 cables. |
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| MAGICIAN: Are you sure that…It’s so small. |
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| PURE REP: It may look small, but it’s big on the inside. And simple too, Pure engineers have built simplicity into every aspect of the //m. |
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| MAGICIAN: (surprised, to someone off camera) Really? This is the…? — |
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| PURE REP: Only one unit to rack and tool-less replacement of all parts without downtime, |
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| PURE REP: Plus all new cloud-based management and support that frees up your time and resources. The FlashArray//m delivers real IT and business transformation… |
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| MAGICIAN: Did someone say “Transformation?” Dang it! I’ve GOT to work on those. Wow, that thing is pretty Magnificent. |
Manage from Anywhere
| SCRIPT | BG/VFX | PROPS / WARDROBE |
AUDIO |
| PURE REP: Everything has become mobile these days. So why not monitor storage from anywhere? |
White stage | ||
| MAGICIAN: Hey. |
“ | ||
| PURE REP: Oh…hi again. |
“ | ||
| PURE REP (cont.): So, (to camera) if I want to check-on my storage first thing in the morning — |
“ | ||
| PURE REP (cont.): — I can. No problem. Or I can — |
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| PURE REP (cont.): — check performance to let my DBA know that the application issue he’s dealing with is (as he types) not…my…fault. I can check the status of replication to Tokyo… — |
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| PURE REP (cont.): …in a quick tap. |
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| PURE REP (cont.): (into phone) Hello. Yes. Got it. Thanks for the heads-up. (he ends call) Pure Storage support will let me know before I even realize it that a drive has failed, my array has automatically re-built, and a replacement is coming tomorrow. And before my exhausting day is done, I can — |
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| PURE REP (cont.): — check on growth to finalize next year’s storage budget for the CFO. And after all is said and done — |
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| PURE REP (cont.): — I check my storage one last time. From anywhere. (pause) |
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| PURE REP (cont.): No matter how awkward. (to Magician) It’s getting late. |
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| PURE REP (cont.): (whisper) You need to go home now. |